About Us
About Velour
Authentic luxury fragrances, delivered with care
Our Story
Velour was founded with a simple mission — to make authentic designer fragrances accessible to everyone in Australia. We believe that smelling incredible shouldn't cost a fortune. By sourcing directly from authorised wholesale distributors, we're able to offer the same fragrances you'd find at David Jones or Myer, at a fraction of the price.
Why No Brand Logos?
As an independent retailer, we deeply respect the intellectual property of the designer brands we carry. Our products are listed by their scent name rather than the brand name — for example, you'll find “Libre EDP” rather than “YSL Libre”. The fragrance inside is identical — 100% authentic, original sealed packaging, straight from the manufacturer. Our search works with brand names too, so type “YSL” or “Dior Sauvage” and you'll find exactly what you're looking for.
How Do We Get It So Cheap?
Simple — we cut out the middlemen. Traditional retailers mark up fragrances by 200-400% to cover their retail space, staff, and overheads. We operate purely online and source directly from authorised wholesale distributors, passing those savings directly to you. You're getting the exact same product at a price that actually makes sense.
Our Promise to You
Every fragrance we sell is 100% authentic. Full stop. We don't sell dupes, replicas, or inspired-by fragrances. Every product arrives in its original sealed manufacturer packaging, exactly as it left the factory. If you ever have any doubt about a product you receive, contact us and we'll make it right.
Delivering Across Australia
We offer two delivery options — Express delivery from our Australian warehouse (1-7 business days) and Standard delivery via our global distribution network (approximately 2-3 weeks). All orders are tracked and you'll receive email updates at every step.